Sony SEL FE 28-70mm F2.0 GM Lens

G Master Optical Excellence

The Sony FE 28-70mm F2 GM lens delivers stunning image quality with its advanced G Master optics, providing exceptional sharpness and clarity even in the corners. The bright f/2 aperture and 11 blade aperture enables a clear subject separation with smooth bokeh rivalling the quality of prime lenses.

Your content, Always sharp

Experience fast, accurate, and silent autofocus with the FE 28-70mm F2 GM XD linear motor technology. Perfect for capturing fast moving subject for event photogrpahy or filmmaker, its advanced tracking capabilities keep your subject's eye sharp even when moving erraticly.

Turn any scene cinematic

Designed also for filmmakers, this lens enables smooth focusing transition with its customisable zoom roatation speed, declicked aperture controls, and minimal focus breathing for consistent framing. Compatible with Sony's breathing compensation,  create a true cinematic feeling in your scenes focus transitions.

Built for Professionals

The FE 28-70mm F2 GM is built to endure demanding shooting environments, featuring a weather-sealed design for protection against dust and moisture. Its small and lightweight design for its class makes it perfect for any shooting occasion.

Built for the Future

Sony lenses enable you to benefit from the full Alpha system features and those in the future. Shoot at up to a staggering 120 frames per second, get your footage more stable with the Active Stabilisation feature, and experience flawless autofocus tracking even at 4K120p slow motion.

Built for the Future

Sony lenses enable you to benefit from the full Alpha system features and those in the future. Shoot at up to a staggering 120 frames per second, get your footage more stable with the Active Stabilisation feature, and experience flawless autofocus tracking even at 4K120p slow motion.

Simply enter the coupon code SONYCAMERA05 or SONYLENS10 to get a discount of 5% or 10% on selected Sony cameras or lenses - to apply this discount add a qualifying product to your basket, then proceed to checkout and enter the code into the 'coupon' field.

This promotion is strictly subject to availability, and cannot be applied to orders or layaways which are not collected during the promotional period. Only one coupon code can be used per transaction, however multiple orders can be placed if you want to buy more than one qualifying product - deliveries will usually be automatically amalgamated by our dispatch team.

Offer valid from 27/06/2025 to 06/07/2025 (inclusive). Terms & Conditions Apply.

Simply enter the coupon code A7M4E100FE2025 to get a discount of €100 off one Sony lens* when bought at the same time as a Sony A7 M4 camera - to apply this discount add a qualifying product to your basket, then proceed to checkout and enter the code into the 'coupon' field.

This promotion is strictly subject to availability, and cannot be applied to orders or layaways which are not collected during the promotional period. Only one coupon code can be used per transaction, however multiple orders can be placed if you want to buy more than one qualifying product - deliveries will usually be automatically amalgamated by our dispatch team.

* Discount can apply to one lens only. Lens and camera must be new, and appear together on the same transaction - can not apply to lenses which are preowned, split from kits, sold as part of a pre-boxed kit, or sold with a preowned camera.

Offer valid from 25/04/2025 to 31/07/2025 (inclusive). Terms & Conditions Apply.

Simply enter the coupon code SONY5PC2025 to get a discount of 5% off a qualifying Sony lens when bought in the same transaction as a Sony Camera - to apply this discount add a qualifying product to your basket, then proceed to checkout and enter the code into the 'coupon' field.

NB - Applies only to fully boxed, brand new items - lenses within kits (or split from them) and used equipment are excluded.

This promotion is strictly subject to availability, and cannot be applied to orders or layaways which are not collected during the promotional period. Only one coupon code can be used per transaction, however multiple orders can be placed if you want to buy more than one qualifying product - deliveries will usually be automatically amalgamated by our dispatch team.

Offer valid from 05/04/2025 to 31/07/2025 (inclusive). Terms & Conditions Apply.